Paid Media Marketing Manager, Audience Development, Amazon Music

This position will manage multi-channel acquisition marketing campaigns, analyze campaign results for optimization, and build playbooks to scale proven campaign structures. Key job responsibilities • Paid media campaign management: manage paid media planning process for Audience Development campaigns; oversee campaign briefs, channel instrumentation, and reporting. • Standardize campaign tracking and reporting; work directly with data science teams to ensure campaigns are appropriately mapped for attribution • Reporting: create post-mortem process and reports at both campaign, program, and quarterly-level. Basic Qualifications • 4+ years of professional non-internship marketing experience • Experience using data and metrics to drive improvements • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion • Experience building and optimizing multiple, simultaneous marketing campaigns • Experience managing or working within cross-functional marketing and creative teams • 3+ years experience with cross-channel media planning and strategy • Experience leading and collaborating with project-based teams at both campaign and program level • Foundational understanding of paid media attribution models (e.g., Last Touch, MTA, MMM) • 2+ years experience of digital ad operations experience, digital media buying experience, audience insights tools (e.g., ComScore, Semasio, Annalect, MediaOcean, etc.) Amazon is a total compensation company.