A company is looking for a Paid Channels Marketing Manager to lead and optimize paid media campaigns, primarily focusing on Google's ad suite.
Key Responsibilities
Manage and execute paid media strategy across Google Ads and Meta Ads Manager
Analyze campaign performance and identify growth opportunities through testing and optimization
Collaborate with the creative team to develop and refine performance-oriented ad concepts
Required Qualifications
5-8+ years of experience in performance marketing or paid media management
Deep expertise in Google Ads, including Search, Demand Gen, Performance Max, and YouTube
Strong hands-on experience with Meta campaigns and familiarity with other paid channels
Highly analytical with experience in data interpretation and analytics tools
Proven ability to scale paid media programs while optimizing for CPA and efficiency
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