Paid Media Marketing Specialist

About the Role At Pavago, one of our clients is hiring a results-driven Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms. Paid media strategy and execution Lead generation and customer acquisition Campaign optimization Budget management Landing page performance Data analysis and reporting Working closely with marketing leadership, you'll drive measurable business growth through continuous testing, optimization, and data-driven decision-making. If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth, this role is built for you. Strong experience managing: Google Ads Google Search Performance Max (PMax) Local Services Ads (LSA) Hands-on experience managing Meta Ads campaigns end-to-end. You manage advertising budgets with a strong sense of ownership.