Paid Media & Performance Marketing Manager

The Role We’re looking for a Paid Media & Performance Marketing Manager to lead Sploot’s paid advertising efforts and client acquisition strategy. You’ll lead Sploot’s client acquisition tools and full-funnel journey through paid media - designing and optimizing campaigns that attract, nurture, and convert new pet parents through the right blend of creative, targeting, and timing. Digital Advertising Strategy: • Own Sploot’s paid acquisition program across Google Ads, Meta, YouTube, and TikTok. • Deep knowledge of Google Ads and Meta Ads, managing significant ad spend ($50K+ monthly), with hands-on experience across the funnel - e.g., search campaigns, demand gen, and GDN • Strong familiarity with YouTube and TikTok Ads, or strong curiosity and readiness to ramp up • Experience with DTC or eCommerce is strongly preferred • Experience with physical-location-based businesses (e.g., retail, healthcare, fitness) is a plus • Strong analytical skills with experience in campaign optimization and performance analysis - you don’t just report metrics, you act on them • Detail-oriented with excellent project management and organizational skills • Creative mindset with ability to collaborate effectively with creative teams • Proficient in tools like GA4, Mixpanel, and comfortable ensuring clean attribution across the marketing stack.