Paid Media Specialist

G1 Group is seeking a skilled Paid Media Specialist to own the daily management, optimization, and performance of Google Ads and other paid media channels. This is a hands-on role ideal for someone who thrives on monitoring data, constantly testing, and optimizing campaigns for measurable growth. • Demonstrated experience with keyword research, ad creation, performance optimization, and ROI tracking. • Ability to coordinate across teams and vendors in a structured environment. Preferred: • Experience with paid social channels (Meta, LinkedIn, etc.).