Paid Media Specialist

GrowthAssistant is looking for a Paid Media Specialist to join our team and support one of our US-based clients. In this role, you'll help execute and monitor paid media campaigns, manage performance reporting, and provide ongoing competitor insights. Benefits: • Work From Home • Performance, Attendance, and Referral Bonuses • Paid Holidays and Time Off • Health Card What You'll Do: • Execute and optimize paid ads across Google, Facebook/Instagram, and TikTok (within client-provided guidelines) • Monitor campaign analytics and make data-informed adjustments with direction from the client • Build campaigns and manage admin touchpoints such as UTM setup, code creation, and QA • Maintain templated dashboards and reports to track campaign performance • Conduct competitor research using tools like Facebook Ads Library • Organize and upload insights to reports and trackers based on competitor trends • Track and monitor consumer experience across key competitors • Support marketing operations with data entry and asset management as needed What We're Looking For: • 2+ years of social media ad buying experience • 12+ years of experience running Google Paid Ads and Meta Ads • Experience with Google Analytics or similar tools (Ignite, etc.)