Paid Media Specialist

To be a fit, you should bring 1+ year of DTC paid media experience with a strong understanding of paid social and Google Ads for the eCommerce space, with additional experience in other digital and creative marketing work serving as a plus. You should be comfortable ideating on new campaigns and experimenting with new strategy, highly skilled in reviewing campaign analytics, and a team player with broad knowledge of the marketing and digital landscape for the DTC eCommerce space. This is a permanent, salaried role with a strong preference for a local, hybrid hire in Portland, but candidates based outside of the area who align with the above profile and are based on the West Coast are encouraged to apply. You will: • Join and integrated eCommerce and digital marketing team as the paid media subject-matter expert, curating and planning campaigns with an eye on overall company marketing strategy, brand and goals • Align paid media strategy with company revenue, ROI and brand goals, ensuring targeting, creative and campaign messaging is aligned with integrated brand campaigns and creative and that paid campaigns drive long-term results and return • Scope and plan paid media campaigns and manage the relationship with the organization’s performance marketing agency as they execute and provide campaign data on performance • Analyze historical and current campaign data, reviewing key metrics for performance with a focus on new customer acquisition, ROI, ROAS and other relevant ratios • Explore new channels, methods and strategic opportunities for the brand • Partner closely with the larger marketing function to provide expertise and collaboration on other integrated campaigns and brand growth efforts Your experience should include: • 1+ year(s) of DTC paid media (social and PPC) working in a DTC eCommerce environment, with experience in apparel or similar preferred • Deep understanding of paid media performance metrics, including CAC, ROI, ROAS, etc.