Paid Media Specialist

This is a Full-Time Position - Monday to Friday, 8:30 am to 6:30 pm EST TIME. The candidate must speak and understand English. *General Responsibilities Plan, set up, and managed direct response-focused paid search and paid social channels.Collaborates with other Paid Search/Social managers and other digital team members to execute PPC strategies and optimize campaigns promptly.Measures the impact and effectiveness of campaigns by reporting on key performance indicators (conversion rate, CTR, cost per lead, lead quality, etc. *Qualifications 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and educationPaid media campaign experience with Google AdWords (remarketing display, search), Bing, Yahoo, Facebook, LinkedIn, and AmazonAdvertising spend managementWeb analytics and a/b testingDigital marketing for lead generation, channels, sources, best practices, and KPIsAnalysis, reporting, and forecasting of media campaignsExcellent communication and time management skillsAttention to detailGreat communication skills Application questions you have requested ask candidates the following questions: How many years of Google Adwords experience do you have?How many years of Google Analytics experience do you have?How many years of Professional Facebook Ads Management experience do you have?What is the highest level of education you have completed?Are you able to work in Orlando, FL?Do you have the following license or certification: Google Adwords?Do you have the following license or certification: Google Analytics?Do you have the following license or certification: Inbound Marketing Certification?