Paid Media Specialist

Role SummaryThis role is programmatic-first, requiring expertise in audience targeting, real-time bidding, and DSP management—while maintaining a strong working knowledge of the broader paid media ecosystem (Search, Social, Retail Media).From strategy through execution and reporting, this role ensures campaigns are not only launched effectively—but continuously optimized to drive measurable business outcomes.ResponsibilitiesProgrammatic – (50%)Lead the planning, execution, and optimization of large-scale programmatic display and video campaigns across DSP platforms working with the Director of Paid MediaBuild and manage audience strategies, including first-party, third-party, contextual, and lookalike targetingOversee real-time bidding (RTB) strategies, budget pacing, frequency controls, and inventory selectionTranslate campaign goals into programmatic media plans, aligning audiences, inventory, and KPIsContinuously optimize campaigns using performance data (CTR, CPM, CPA, ROAS, viewability, etc. )Conduct A/B testing across creative, audience, and bidding strategies to improve efficiency and performancePartner with internal teams to ensure proper tracking, tagging, and pixel implementationStay ahead of programmatic trends, privacy shifts, and evolving ad tech capabilitiesDevelop and support full-funnel paid media strategies that integrate programmatic, Search, Social, and emerging channelsManage and optimize campaigns across Google Ads, Meta, and other platforms as needed to support client goalsEnsure channel alignment and budget allocation strategies maximize overall campaign performance—not just siloed resultsAnalyze cross-channel performance to identify insights, efficiencies, and opportunities for scaleBuild and deliver clear, insight-driven reporting, translating data into actionable recommendations for clients and internal teamsCollaborate with Account and Content teams to ensure messaging, creative, and media strategies are fully alignedManage multiple client accounts with agility, balancing priorities in a fast-paced agency environmentApply best practices across all paid channels while adapting to each platform’s role within the broader strategySkills RequiredStrong hands-on experience with Demand‑Side Platforms (DSPs) (Example: Basis)Deep understanding of programmatic ecosystem (SSPs, exchanges, ad servers, DMP/CDP integrations)Experience with audience targeting strategies (retargeting, contextual, behavioral, geo, endemic)Working knowledge of Search and Social platforms (Google Ads, Meta) to support integrated planningStrong analytical mindset with the ability to translate data into actionable insightsExperience with campaign trafficking, tagging, and troubleshooting across platformsUnderstanding of attribution models and performance measurement across channelsQualifications2+ years’ experience in programmatic media buying or digital media planning (agency experience preferred)Familiarity with real-time bidding (RTB), campaign setup, and optimization workflowsComfortable presenting performance insights to internal teams and clientsExperience with Google Analytics and/or other measurement platformsGoogle Ads or programmatic platform certifications are a plusCPG or retail experience is a plus$60,000 – $68,000 DOEActual base salary determined on a case‑by‑case basis and varies on job‑related knowledge and skills, education, and relevant job and industry experiencePosition will report to Director of Paid Media#J-18808-Ljbffr

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