Paid Media Specialist

If you’d like to work in a supportive, engaged team, we are eager to meet you. You thrive when working and collaborating on a multidisciplinary team. You are local to the Pittsburgh area and comfortable working in a hybrid environment. Bachelor's degree in Marketing, Business, Analytics, or related field, or equivalent experience 3-5 years of hands-on paid media experience across multiple platforms 2+ years of experience in the following: Google Tag Manager - creating, managing, updating, and troubleshooting conversion tracking Data Studio - creating and maintaining Data Studio reports, utilizing data from multiple sources Paid channel attribution - understanding how paid channels apply conversion attribution, and different attribution models (last click/data-driven) Paid Search/Display/Video (e.g., Google Ads, Microsoft Ads, YouTube) Social advertising (e.g., Facebook, Instagram, LinkedIn) Running A/B and multivariate tests Designing lead generation funnels (Hubspot, MailChimp) Optimizing and creating landing pages Experience with analytics platforms (GA4, SEMRush, and attribution tools) Excellent communication skills with the ability to explain complex results simply Project management and organization skills with the ability to handle 8-10 accounts simultaneously Strategic thinking ability with a focus on business outcomes over vanity metrics Strong understanding of Google apps, particularly Google Docs, Google Sheets, and Google Slides Reliable time management skills Must own a reliable laptop/computer to use for work Other Important Bits The physical office is in Lawrenceville, and team members are required to be in the office at least once per week Group meetings and training sessions at the office or at a client location may be required from time to time Paid holidays and paid time off Medical, dental, and vision insurance (50% paid by Shift) Monthly expense stipend Commission and profit-sharing opportunities