Paid Media Specialist

David Weekley Homes is seeking a Paid Media Specialist to join the Marketing and Communications team at our Houston headquarters. Coordinate day to day management of Paid Media efforts, including:Paid Social Media MarketingDisplay/Video AdvertisingSEM/Paid Search campaignsDirect MailPaid Email Marketing CampaignsDigital MarketingCollaborate with internal customers and vendors to develop and implement proven media strategies Facilitate communications with our internal team members and vendorsTrack, report, and analyze website analytics, marketing initiatives, and campaignsExecute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid media effortsCoordinate with 3rd party and other sites in which we syndicate home listingsConduct vendor research for digital marketing and analytics toolsSupport SEO efforts including, working with the development team to ensure SEO best practices and recommendations are properly implemented on newly developed code and working with editorial and marketing teams to drive SEO in content creation and content programming Qualifications2-4 years marketing experience within an agency or internal marketing departmentExperience managing projects and campaigns and effectively communicating with internal or external clients/customersAdvanced knowledge of the following tools: Google Analytics, Google Ads, Bing Ads (Microsoft Ads), Google Search Console, Microsoft ExcelExperience/knowledge of tag management tools, reporting and dashboarding tools such as DOMO, A/B testing tools, and other digital marketing tools are a plusSolid understanding of performance marketing, conversion, and online customer acquisitionUp-to-date with the latest trends and best practices in social ads, display advertising, SEO/ SEM, and other paid media tacticsBachelor’s degree in Computer Science, Marketing, or General BusinessIdeal candidate will also possess: What We Offer: Come build your future with our winning team, recognized by Fortune Magazine as one of the "100 Best Companies to Work For" 20 times! Note to Job Seekers: No telephone calls or walk-ins please.