Paid Media Specialist

Paid Media Specialist with 4+ years of experience managing paid media campaigns needed for a full-time, hybrid (3/2) position with our client in Greater Boston. Must be “hands on keys” and be proficient in Google Ads, LinkedIn Ads, Bing, GA4, and tag management systems. Must have experience managing hundreds of ads at one time. Salary is 80-115K.

We are seeking a results-driven Paid Media Specialist to lead the planning, execution, and optimization of paid media campaigns across multiple digital platforms. This role will play a key part in driving brand awareness, lead generation, audience engagement, and revenue growth.

The ideal candidate is hands-on, analytical, and highly collaborative, with experience managing campaigns end-to-end and using performance data to continuously improve results. This person will work closely with cross-functional teams to align paid media strategies with broader marketing and business objectives.

Key Responsibilities

Plan, launch, and manage paid media campaigns across multiple platformsMonitor campaign performance and optimize targeting, creative, and budget allocation to maximize resultsUse data-driven insights to improve campaign effectiveness, efficiency, and return on investmentConduct keyword research, audience segmentation, and competitive analysisPartner with internal teams to ensure paid media efforts are fully integrated into broader marketing campaignsCollaborate with demand generation and subject matter experts to develop high-performing digital contentStay current on digital marketing trends, e-commerce developments, and evolving customer behaviorImplement A/B testing and conversion tracking to support continuous optimization
Qualifications

Bachelor’s degree in Marketing, Business, or related field4+ years of hands-on experience managing paid media campaignsProficiency with platforms such as Google Ads, LinkedIn Ads, Google Shopping, Bing, Baidu, and similar toolsFamiliarity with Adobe Analytics, Google Analytics, GA4, and tag management systemsStrong communication, presentation, and organizational skills
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