Paid Media Specialist

Paid Media Specialist with 4+ years of experience managing paid media campaigns needed for a full-time, hybrid (3/2) position with our client in Greater Boston. This person will work closely with cross-functional teams to align paid media strategies with broader marketing and business objectives. Plan, launch, and manage paid media campaigns across multiple platformsMonitor campaign performance and optimize targeting, creative, and budget allocation to maximize resultsUse data-driven insights to improve campaign effectiveness, efficiency, and return on investmentConduct keyword research, audience segmentation, and competitive analysisPartner with internal teams to ensure paid media efforts are fully integrated into broader marketing campaignsCollaborate with demand generation and subject matter experts to develop high-performing digital contentStay current on digital marketing trends, e-commerce developments, and evolving customer behaviorImplement A/B testing and conversion tracking to support continuous optimization Qualifications Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance.