Paid Media Specialist

Your responsibilities will include leading end-to-end ABM digital campaign execution, advertising operations and reporting. Collaborate with Integrated Marketing team to develop full-funnel media strategies and campaigns. In-depth knowledge of working with large data sets, understanding of paid media KPI's and tying marketing metrics to business goals. Experience in managing complex paid digital advertising campaigns and budgets. Skills: A/B Testing, Ad Serving, Advertising, Advertising Creative, Advertising Operations, Analysis Skills, Best Practices, Budgeting, Business Administration, Business Growth, Business-to-Business (B2B), Campaigns, Data Analysis, Data Collection, Data Quality, Data Sets, Demand Generation, Detail Oriented, Facebook, Financial Services, Google Analytics, Insurance, Leadership, LinkedIn, Looker, Market Research, Market Trend Analysis, Marketing, Marketing Campaign, Marketing Metrics, Marketing Strategy, Matrix Management, Media Buying and Planning, Media Campaigns, Mentoring, Metrics, Multimedia, Multitasking, Offshoring, Online Marketing, Organizational Skills, Performance Metrics, Presentation/Verbal Skills, Project/Program Management, Reporting Dashboards, Return on Investment (ROI), Sales, Social Media, Strategic Planning, Tableau, Team Player, Thought Leadership, Web Analytics, Website Optimization, eCommerce