Paid Media Specialist

High10 Digital is searching for a Paid Media Specialist to support the planning, execution, optimization, and reporting of paid media campaigns for our regional and national clients. This role will work closely with the Director of Paid Media to manage campaigns across platforms such as Google Ads, Meta, LinkedIn, Pinterest, TikTok, YouTube, and other digital channels. Bottom line: no matter the size or scope of a project, High10 is Very Good For Business. Conduct keyword, audience, competitor, geographic, and industry research to support campaign planningAssist with the development, setup, launch, and ongoing management of paid media campaigns across Google Ads, Meta, LinkedIn, Pinterest, TikTok, YouTube, Reddit, and other relevant platformsStay informed about platform changes, new advertising products, industry trends, and paid media best practicesAssist with search query reviews, keyword expansion, negative keyword management, bid adjustments, audience refinement, placement reviews, and creative testingExecution Complete campaign builds based on approved media strategies, budgets, targeting, creative, and messagingMonitor campaign budgets and pacing to ensure accounts remain on track throughout the monthReview campaign performance regularly and complete optimizations based on established goals and KPIsComplete detailed quality assurance checks before and after campaigns launchAssist with the implementation and verification of conversion tracking, pixels, platform events, and UTM parametersCoordinate with account management, creative, SEO, and other internal teams to gather campaign assets and meet launch deadlinesCommunicate platform requirements, creative specifications, and campaign needs clearly to internal team membersSupport additional paid media projects, research, audits, and business development opportunities as neededReporting & Documentation