Paid Media Specialist

About Gerbo Designs
Gerbo Designs is a women-led creative and marketing agency based in California's Central Valley. We help businesses strengthen how their brands look, communicate, and perform across their full marketing ecosystem. Our work spans brand strategy, visual identity, websites, content, social media, digital advertising, campaign development, and ongoing marketing partnerships.
We work with clients across industries including agriculture, construction, professional services, real estate, healthcare, nonprofit organizations, and community development. Many operate in specialized industries, so curiosity and the ability to understand a business deeply are essential.

The Role
We're looking for a strategic, technically skilled digital advertising professional who can build campaigns, interpret performance, troubleshoot tracking, and turn paid-media data into clear recommendations.
You'll lead the strategy, setup, management, optimization, tracking, and reporting of campaigns across Google Ads, Meta Ads, and LinkedIn Ads. You should be comfortable taking a client objective, asking thoughtful questions, building the right campaign structure, launching with confidence, monitoring what matters, and clearly explaining what should happen next.

This role works directly with clients, you'll join client calls, present performance and recommendations, and build client trust.

What You'll Own
Paid media strategy. Develop advertising strategies aligned with each client's brand, marketing, and growth objectives. Recommend the right platform and campaign mix, identify the right audience, message, funnel, and conversion path, and evaluate results in terms of qualified leads, conversions, ROI, and business value. We value someone who can say: "Here's what I'm seeing, here's what it means, and here's what I recommend we do next."
Google Ads. Build and manage Search, Display, Performance Max, brand and non-brand, and remarketing campaigns from the ground up. Own campaign structure, keyword research and search intent strategy, match types and negatives, ad copy and asset testing, and budget and bid strategy. You should be able to explain why a campaign is structured a certain way, what's being tested, what the data shows, and what should change next.

Meta Ads. Build campaigns across Facebook and Instagram for awareness, traffic, lead generation, and conversions. Develop prospecting, custom, and remarketing audiences; test creative, messaging, placements, and calls to action; and evaluate cost per result, conversion rate, frequency, and lead quality. Strong creative matters. Creative that supports the objective and performs matters more.

LinkedIn Ads. Support B2B, professional services, recruitment, and lead-generation campaigns. Build audience strategies by industry, title, seniority, and company size; manage sponsored content and lead-gen forms; and evaluate lead quality and strategic value against other channels. LinkedIn can spend quickly — we need someone who knows when it makes sense and when another channel is the better investment.

Tracking and measurement. A campaign can't be evaluated if the measurement system is incomplete or misconfigured. You'll set up, test, and troubleshoot Google Analytics 4, Google Tag Manager, Google Ads conversion actions, Meta Pixel, LinkedIn Insight Tag, event and form tracking, custom conversions, UTM structures, call-tracking coordination, and attribution. When data looks incomplete or unreliable, you'll recognize it, communicate it clearly, and work toward a solution.

Conversion paths. What happens after the click is part of campaign performance. You'll review landing pages, forms, calls to action, mobile experience, offers, and thank-you pages and recognize when the campaign isn't the problem and the conversion path needs work. You'll collaborate with our strategy, design, content, and website teams to strengthen those areas.

Testing and optimization. Plan and evaluate intentional, hypothesis-driven tests across copy, creative, audiences, landing pages, bid strategies, budget allocation, and campaign types. We value good ideas. We value tested ideas even more.

Reporting and recommendations. Clearly communicate what happened, why, what's working, what needs improvement, where the budget should shift, and what should happen next.

What You Bring
______ + years of hands-on paid-media experience, with demonstrated depth in several of the following:

Google Ads, Meta Ads, and LinkedIn Ads campaigns built from the ground up
Search, Display, remarketing, and Performance Max
Keyword research, search intent strategy, and audience development
Google