Paid Media Specialist

We offer competitive pay, outstanding benefits, and 100% employer-paid medical premiums. Manage Yelp advertising accounts across applicable Haven divisions including budget management, targeting, and performance optimization Evaluate and test additional paid media platforms as opportunities arise including Nextdoor, Angi, HomeAdvisor, and other home services-specific channels Provide recommendations to marketing leadership on where incremental paid media budget is best deployed Monitor platform performance and make data-driven decisions about budget allocation across all paid channels Performance Optimization Coordinate with the SEO Manager to align paid and organic search strategies and avoid cannibalization Maintain working proficiency in Haven's CRM platform (ServiceTitan or equivalent) to track lead sources, booking rates, and revenue outcomes tied to paid media activity Connect paid media performance to downstream CRM outcomes — not just cost per lead, but cost per booked job and revenue generated by channel Work with marketing and CSR leadership to ensure proper lead source tagging and attribution within the CRM so paid media investment can be accurately measured Use CRM data to identify which campaigns, channels, and ad types are driving the highest quality leads — not just the most leads Support campaign optimization decisions with CRM-sourced data including booking rate by lead source, job type performance, and seasonal demand patterns Participate in regular reviews with marketing and operations leadership to connect paid media activity to business outcomes Cross-Channel Coordination Coordinate with the SEO Manager to align paid and organic search strategies and avoid cannibalization Provide PPC insights to support landing page and website optimization efforts Manage overall paid media budget allocation across Google, Meta, Yelp, and other platforms to maximize total lead volume and efficiency Develop a unified reporting view that shows performance across all paid channels in a single dashboard Identify audience and creative insights from Meta campaigns that can inform Google campaign strategy and vice versa Requirements: Consistent, efficient lead volume across all Haven divisions with a clear cost-per-lead and cost-per-booked-job tracking framework Improved ROAS and reduced wasted spend within the first 90 days through account audits and optimization Full conversion tracking visibility across all campaigns and divisions A unified view of paid media performance across Google, Meta, Yelp, and other platforms with clear cost-per-lead and cost-per-booked-job by channel Meta campaigns actively generating leads across Haven divisions with documented ROAS CRM data actively informing paid media optimization decisions — campaigns are being tuned based on what books, not just what clicks A well-structured, documented account architecture that scales cleanly as Haven adds divisions or markets