Paid Media Specialist

Paid Media Specialist / Sr. *Company (the company) Location Remote (US). Paid Media Specialist. The role is the same shape at both levels; the Senior level carries broader scope, more autonomy, and higher expectations on strategy and mentorship.This role may also be a fit for candidates whose current title is Digital Media Buyer, Media Buyer, Sr. Media Buyer, Performance Marketing Specialist, Paid Acquisition Specialist, Growth Marketing Specialist, Paid Search Specialist, Paid Social Specialist, Performance Media Specialist, Digital Advertising Specialist, or SEM/Paid Media Specialist. You will report to the Director of Growth & Lifecycle Marketing and partner closely with Creative, Data & Analytics, Product, and Lifecycle.We are looking for a builder who can log into every ad platform in week one, identify the wasted spend and the missed opportunities, and ship a better-structured campaign by Friday.What You'll Own Campaign Build, Optimization & Budget ManagementOwn the day-to-day build and management of paid campaigns across Google Ads (Search, PMax, Demand Gen, You Tube), Meta, Tik Tok, Snapchat, Pinterest, Linked In, and any additional platforms worth testing.Structure accounts for scale: campaign taxonomy, ad-group logic, audience layers, bidding strategy, naming conventions, and asset organization.Perform daily optimization across every active account: bid adjustments, negatives, audience pruning, budget reallocation, and creative rotation to hold or improve target CPA, ROAS, and payback.Manage monthly spend at the $250K+ level with the discipline to scale up when performance holds and pull back before CPA breaks.Deploy advanced bidding strategies (tCPA, tROAS, Advantage+, PMax, value-based) with a clear point of view on when to let the machine run and when to override it.Serve as the primary liaison with ad platform reps: secure beta access, resolve policy escalations, unlock account suspensions quickly.Tracking, Attribution & AnalyticsOwn end-to-end event tracking and conversion setup across GTM, GA4, server-side infrastructure, MMP/attribution tools (Datahash, Post Hog, or similar), and platform pixels/CAPIs.Enforce tracking discipline: clean UTMs, correct conversion events, deduplicated pixels, and a documented measurement plan before every launch.Read your own dashboards.