Paid Media Specialist

The Paid Media Specialist is responsible for planning, executing, optimizing, and reporting on paid marketing campaigns that drive qualified mortgage and realty applications. As a member of the Marketing Team, this role will own the activation and performance of paid acquisition channels including search, paid social, connected TV (CTV), radio, and out-of-home advertising. Own paid media budget planning, allocation, and pacing to maximize return on marketing investment.Establish performance targets and monitor key metrics including Qualified Applications, CPA, ROAS, Conversion Rate, and Revenue Attribution.Analyze channel and campaign performance to identify trends, risks, and growth opportunities.Deliver actionable reporting and recommendations that support strategic decision-making and future investment planning. Establish clear ownership and accountability for all paid acquisition channels.Improve marketing attribution and performance visibility.Increase qualified application volume from paid media programs.Create scalable paid media frameworks that support business growth.Develop repeatable testing and optimization processes.Deliver measurable revenue growth attributable to paid marketing efforts. )Proven ability to manage budget projections, pacing, and allocation shiftsDemonstrated ownership of channel reporting and KPI tracking across all paid channelsExperience with marketing attribution and conversion trackingAbility to make data-driven decisions and communicate insights effectivelyStrong organizational and project management skillsPreferred