Paid Media Specialist

Job Title: Paid Media SpecialistLocation: Atlanta, GAJob Type: ContractWork Arrangement: OnsiteSchedule: Monday–Friday, standard business hoursJob SummaryWe are seeking a Paid Media Specialist to execute, optimize, and analyze digital advertising campaigns across multiple platforms. The ideal candidate is data-driven and hands-on, with experience managing paid search, paid social, and/or programmatic campaigns.Key ResponsibilitiesPlan, launch, manage, and optimize paid media campaignsManage campaigns across Google Ads, Meta, LinkedIn, and other platformsConduct audience, keyword, placement, and competitive researchMonitor campaign budgets, pacing, performance, and KPIsAnalyze campaign data and make optimization recommendationsDevelop performance reports and communicate insights to stakeholdersCoordinate with creative teams on ad concepts, copy, and assetsSupport A/B testing of creative, audiences, messaging, and landing pagesMonitor conversion tracking and campaign attributionIdentify opportunities to improve ROAS, CPA, CTR, conversion rates, and overall campaign performance