Paid Media Specialist

Company Overview
Digital Limelight Media is a digital advertising agency based in Grand Rapids, Michigan. With over 14 years of experience, we specialize in creating personalized marketing strategies that foster meaningful business relationships and help practices thrive in a competitive digital landscape.
Overview
We are seeking an energetic and detail-oriented Paid Media Specialist to join our team. In this role, you will develop, execute, and optimize paid advertising campaigns across multiple platforms to drive measurable results for our clients. Your expertise in performance marketing and media buying will be essential in managing budgets effectively and leveraging data-driven insights to maximize campaign performance.
Duties

Plan, implement, and manage paid media campaigns across platforms such as Google Ads, Facebook Advertising, and Bing Ads.
Conduct comprehensive keyword research to identify high-impact search terms that align with client goals.
Optimize campaigns through continuous A/B testing, bid adjustments, and audience targeting to improve ROI.
Utilize web analytics tools like Google Analytics and Google Tag Manager to monitor campaign performance and generate detailed reports on media performance analytics.
Manage marketing campaign budgets efficiently, ensuring optimal allocation of resources for maximum impact.
Analyze media buying data to inform strategic decisions related to paid search marketing and social media advertising.
Collaborate with clients and internal teams to develop media planning strategies that align with overall marketing objectives.

Requirements

Proven experience in performance marketing with a strong understanding of paid search marketing (SEM) and social media management.
Hands-on experience with Google Ads (formerly AdWords), Bing Ads, and Meta Advertising platforms.
Proficiency in using SEO tools, web analytics reporting tools like Google Analytics, and media performance analytics dashboards.
Strong skills in keyword research, conversion optimization, and managing marketing campaign budgets within a search marketing context.
Familiarity with PPC campaign management tools such as DoubleClick and Google Tag Manager.
Ability to interpret data from spreadsheets and pivot tables to make informed decisions that enhance campaign effectiveness.
Excellent communication skills with the ability to explain complex analytics insights clearly.
A passion for digital marketing innovation combined with a data-driven decision-making mindset.

Join us at Digital Limelight Media to craft impactful digital advertising campaigns that truly make a difference! We’re dedicated to empowering our team members with the tools they need to succeed while delivering exceptional results for our clients through innovative media strategies.
Pay: $55,000.00 - $70,000.00 per year
Benefits

401(k) 4% Match
Dental insurance
Happy hour
Health insurance
Health savings account
Life insurance
Paid parental leave
Paid time off
Parental leave
Retirement plan
Vision insurance

Work Location: Hybrid remote in Grand Rapids, MI 49504