Paid Media Specialist

Pay: $17.00 - $25.00 per hour

Job description:

As a Media Buyer, you'll be responsible for launching, managing, analyzing, and optimizing paid advertising campaigns across platforms such as:

Facebook & Instagram Ads
TikTok Ads
Google Ads
Other paid media platforms as we expand

You won't just be clicking buttons inside Ads Manager.

You'll be responsible for performance.

You'll analyze campaign data, identify opportunities, test new strategies, control budgets, and work toward generating the lowest possible cost per qualified lead while maintaining strong conversion rates.

RESPONSIBILITIES Campaign Management

Build and launch paid advertising campaigns
Manage campaign budgets and spending
Monitor campaigns daily
Optimize targeting, placements, creatives, and bidding
Scale winning campaigns while cutting underperforming campaigns
Set up retargeting campaigns and funnels

Performance Optimization

Track CPL, CPA, CTR, CPC, CPM, conversion rates, and ROAS
Identify what's working and what's not
Run structured A/B tests
Analyze lead quality — not just lead volume
Continuously improve campaign performance
Make data-driven decisions on budget allocation

Creative Testing

Work with our creative team to develop winning ad concepts
Identify winning hooks, offers, headlines, and creative formats
Test different angles and audiences
Provide feedback on creatives based on campaign data

Reporting

Maintain accurate campaign reporting
Communicate campaign performance to the team
Provide clear recommendations for optimization
Track results against client goals

Client Success

Understand each client's business and target customer
Make advertising decisions based on the client's actual economics
Help identify opportunities to increase lead quality and conversions
Collaborate with our automation and marketing teams

WHAT WE'RE LOOKING FOR

We're looking for someone who is obsessed with performance and numbers.

Required:

Experience managing paid advertising campaigns
Strong understanding of Meta Ads Manager
Understanding of campaign structures, audiences, pixels/events, and conversion tracking
Ability to read and interpret campaign data
Strong analytical and problem-solving skills
Ability to manage multiple campaigns simultaneously
Strong attention to detail
Reliable communication and organization

Preferred:

Experience with TikTok Ads
Experience with Google Ads
Experience with lead generation campaigns
Experience working with local businesses
Experience in automotive or home-service marketing
Experience with CRM platforms and marketing automation
Experience scaling campaigns with meaningful budgets

YOU'LL BE A GREAT FIT IF...

You look at an ad and immediately start thinking about how to improve it.
You understand that cheap leads don't necessarily mean good leads.
You know how to read data and make decisions from it.
You aren't afraid to shut off a campaign that's losing money.
You know when to scale a winner.
You enjoy testing new strategies.
You take ownership instead of waiting to be told what to do.
You move quickly and adapt.
You care about the client's actual revenue — not vanity metrics.

PERFORMANCE EXPECTATIONS

Your job isn't simply to spend the client's budget.

Your job is to turn advertising dollars into business results.

You'll be expected to:

Launch → Test → Analyze → Optimize → Scale

We want someone who can look at campaign data and answer:

"What should we do next, and why?"COMPENSATION

Compensation will be based on experience and responsibilities.

Base Pay + Performance-Based Incentives

High performers will have opportunities for increased compensation as they take on additional accounts, larger budgets, and greater responsibility.

Benefits:

Flexible schedule

Work Location: In person

Pay: $17.00 - $25.00 per hour

Expected hours: 40.0 per week

Benefits:

Flexible schedule

Work Location: In person