Paid Media Specialist

Location: Hybrid We’re growing our team and looking for a creative, data-savvy Paid Media Specialist to help us grow brand awareness, drive traffic, and convert audiences into loyal customers. As a Paid Media Specialist, you’ll be responsible for planning, executing, and optimizing paid media campaigns across platforms like Meta, Google, and TikTok. You’ll work closely with the social media and tech teams to ensure Aubergine’s story, promotions, and products reach the right people at the right time, driving both online and in-store engagement. • Assist in driving customer acquisition and engagement for the Aubergine app and website, including install campaigns, web traffic, and digital ordering funnels • Collaborate with the social media and creative team on ad briefs, content needs, and optimized asset delivery • Track KPIs and deliver weekly performance reports with actionable insights for each platform and campaign objective • A/B test creatives, copy, targeting, and landing experiences to improve results • Optimize spend and performance to maximize ROAS and customer retention • Coordinate with team for seasonal campaigns, new product launches, loyalty promotions, and location-based activations • Support website landing page strategy and provide feedback based on ad performance and user behavior