• Maintain clear and up-to-date optimization logs, tracking all adjustments, rationale, and performance impact. • Implement and QA tracking pixels, tags, and custom conversions using tools like Google Tag Manager and Meta Events Manager. • Surface media opportunities and collaborate with the Director of Paid Media on planning and execution. Skills & Qualifications • 2–4 years of experience in digital advertising, paid media, or agency work. • Familiarity with event tracking tools, including Google Tag Manager, Meta Events Manager, and LinkedIn Insight Tag.
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