A company is looking for a Paid Media Specialist to manage and optimize digital advertising campaigns. Key Responsibilities Plan, build, and manage paid campaigns across various digital platforms Write compelling ad copy and design creative assets with team support Monitor campaign performance and provide data-driven insights and recommendations Required Qualifications 2-4 years of experience in managing paid media in a B2B environment Hands-on experience with Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager Understanding of full-funnel marketing and buyer's journey content strategies Comfort with campaign budgeting, forecasting, and platform analytics Advanced understanding of GA4
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