• Leverage AI tools to streamline campaign creation, targeting, reporting, and performance analysis for efficiency and scale. • Strong CRO skills, including experience with tools like Google Analytics, Microsoft Clarity, CrazyEgg, or similar tools, and a deep understanding of how to drive post-click performance improvements. • An entrepreneurial mindset — you see opportunities in data, challenge assumptions, and take ownership of client success. • Experience working with WordPress or similar CMS for landing page testing and edits. • Ability to create attractive assets in Canva • Skilled at leveraging AI to maximize efficiency of ads tasks • Successful lead generation in Google Local Services Ads (LSAs) • Ability to set up conversion tracking and troubleshoot tags in Google Tag Manager • Experience with CallRail for phone call tracking
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