Paid Media Specialist

Paid Media StrategistPosition SummaryThe Paid Media Strategist is responsible for developing, executing, and optimizing multi-channel paid media campaigns to drive brand awareness, lead generation, and revenue growth. This role requires a data-driven marketer with strong analytical skills and a deep understanding of digital advertising platforms, including Google Ads, Meta Ads, LinkedIn, and programmatic media. The ideal candidate will combine strategic insight with hands-on execution to maximize ROI and ensure campaign alignment with broader marketing objectives. Key ResponsibilitiesPlan, execute, and manage paid media campaigns across search, social, display, video, and emerging platforms.Develop and implement media strategies that align with business goals and target audience insights.Conduct keyword, audience, and competitive research to inform campaign planning.Manage campaign budgets, pacing, and bid strategies to maximize performance and ROI.Create and test ad copy, visuals, and landing pages in collaboration with creative teams.Monitor campaign performance and generate regular reports with actionable insights and recommendations.Stay current with platform updates, algorithm changes, and digital advertising trends.Partner with analytics and marketing teams to track attribution, conversions, and overall impact.Ensure all campaigns adhere to brand guidelines and compliance standards.

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