Paid Media Specialist

The ideal candidate is detail-oriented, data-driven, and possesses a deep understanding of how to leverage paid media to drive business objectives such as brand awareness, lead generation, and sales. Key Responsibilities: • Campaign Strategy and Execution: Develop and execute paid media advertising campaigns on platforms such as Google, Facebook, Instagram, TikTok, YouTube and Pay Per Lead Channels to achieve business goals. • Data Driven Performance Tracking: Use analytics tools like Google Analytics, Meta Conversion Pixel, and other platform-specific tools to monitor campaign performance, track KPIs, and generate detailed reports, along with learning our own proprietary platform ION.. • A/B Testing: Perform A/B tests on ad copy, visuals, and targeting to identify areas for improvement and optimization. • Proficiency with the entire Google Ads suite ranging from Paid Search, Local service ads, Performance Max and all other campaign types in the platform • Proficiency with social media advertising platforms such as Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and others. Pay and Benefits: • Salary starting at $65,000+ plus bonus • Remote first • Extensive opportunities for growth and development.