Paid Media Specialist

This role sets CAC/CPL and marginal ROAS targets, governs tracking and attribution (GA4/GTM, offline conversions), and partners with operations to integrate field management systems (e.g., ServiceTitan, FieldEdge) into reporting and optimization. Success is measured by full-funnel performance, revenue impact, and the ability to translate paid media insights into scalable growth strategies. • Campaign Execution & Optimization: Execute and optimize performance-driven campaigns across Google Ads, Microsoft Ads, Meta, YouTube, Local Services Ads, OTT, and programmatic platforms. • Excellent communication and presentation skills. • Experience using AI copilots/tools for analysis and creative optimization.