Paid Media Specialist (Google Ads and Paid Social)

At Darwill, we don't just build marketing campaigns; we create a culture of success and positivity! Apply now, and let's embark on a thrilling adventure together! We're seeking a talented Digital Media Buyer to join our growing digital team! Guide us in optimizing and improving campaigns while identifying any new opportunities. Qualifications: • Bachelor’s degree in Marketing or similar field • 2-5 years of experience in media buying • Proven PPC/SEM experience • Proven paid social experience • Demonstrated ability to drive results and achieve key performance indicators (KPIs) such as return on ad spend (ROAS), cost per acquisition (CPA), and conversion rates • Experience in the Healthcare, Home Services, or Automotive industries is a plus • Knowledge of SEO principles and practices and their benefits for integrated marketing strategies • Knowledge of ranking factors and search engine algorithms • Ability to analyze data from search engines, analytics, and internal data, and make actionable decisions and recommendations • Adaptability and willingness to learn in a constantly evolving digital marketing landscape • Ad copywriting experience • Understanding of UTM parameters • Proficiency with GA4