Paid Media Specialist (Google Ads)

Our focus is to give our clients the Attention They Deserve to grow and expand their impact. The Paid Media Specialist is responsible for planning, executing, and optimizing paid digital advertising campaigns across multiple platforms, including Google Ads, Meta Ads (Facebook/Instagram), Bing and programmatic advertising networks. The ideal candidate is highly analytical, performance-driven, and experienced in managing multi-channel paid media strategies while continuously improving ROI. Develop paid media strategies aligned with client growth goals, including lead generation, ecommerce sales, and brand awareness Plan and manage advertising campaigns across Google Ads, Meta Ads, and programmatic platforms Recommend budget allocations across channels based on performance data and business objectives Build full-funnel campaigns, including prospecting, retargeting, and customer retention strategies Present performance results and optimization recommendations to internal teams and clients Track attribution using tools such as: Google Analytics / GA4, Conversion tracking, CRM integrations, Ecommerce analytics