Paid Media Specialist - Meta Advertising Expert Job at Neurovo in Knoxville

Job DescriptionJob Description You'll manage campaigns from strategy through execution, optimizing for maximum ROI while staying ahead of platform changes and best practices. Key Responsibilities • Design, implement, and optimize paid campaigns across Meta's suite of platforms (Facebook, Instagram, Messenger, Audience Network) • Develop audience targeting strategies using Meta's advanced segmentation tools, including custom audiences, lookalike audiences, and interest-based targeting • Create and test ad creative strategies, collaborating with design teams on compelling visuals and copy • Manage campaign budgets ranging from $100k - 200k monthly, ensuring efficient spend allocation • Monitor campaign performance daily, making real-time optimizations to improve KPIs • Conduct A/B testing on creative, audiences, placements, and bidding strategies • Generate comprehensive performance reports with actionable insights and recommendations • Stay current with Meta's evolving features, policies, and best practices • Collaborate with cross-functional teams to align paid media efforts with broader marketing initiatives Required Qualifications • 3+ years of hands-on experience managing Meta advertising campaigns • Proven track record of managing effective ads with demonstrable ROI improvements • Expert knowledge of Meta Business Manager, Ads Manager, and Business Suite • Strong understanding of Meta's attribution models, conversion tracking, and pixel implementation • Experience with campaign objectives across the full funnel (awareness, consideration, conversion) • Proficiency in data analysis and visualization tools (Excel/Sheets required; Looker, Tableau a plus) • Bachelor's degree in Marketing, Business, or related field (or equivalent experience) Technical Skills • Advanced knowledge of Meta's campaign structure, bidding strategies, and optimization techniques • Experience with Conversion API implementation and iOS 14.5+ attribution challenges • Familiarity with UTM tracking and Google Analytics integration • Understanding of creative formats and specifications across Meta platforms • Knowledge of compliance requirements for regulated industries (if applicable)