Paid Media Specialist-Remote

Paid Media Specialist-Remote **Employment Type:** Full Time **Date Posted:** 11/12/2025 **Location:** Remote (Based in the U.S.) **Pay Range:** Negotiable **Job Number:** JO-2511-2762 **Primary Function** Client is a technology company focused on Blockchain research and development. Projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally. + Manage media budgets, pacing, and forecasting to ensure efficient use of spend and achievement of KPIs + Channel management & optimization + Manage day-to-day operations of paid media campaigns, including testing and performance monitoring + Review and approve media plans, channel mix, and campaign optimizations in partnership with the agency + Continuously refine targeting strategist based on past performance, latest trends, and changes to company objectives + In collaboration with the External Communications Manager, oversee media agency relationship + Reporting & insights + Track and analyze key performance indicators while identifying the appropriate metrics we should be measuring for each campaign + Produce quarterly reports to be shared with senior leadership + Provide post-campaign analysis and recommendations for future optimization + Analyze performance data and translate insights into actionable recommendations to continuously improve results + Industry creativity + Identify and test new paid media channels and formats, ensuring IOG stays ahead of its competitors, while also attracting new audiences + Explore opportunities for paid partnerships influencer amplification, and performance-based growth marketing tactics + Stay up to date with media trends, tools, and technologies, proactively identifying new opportunities to test and scale + Ensure campaigns are executed flawlessly and are compliant with brand and legal guidelines **Skills & Qualifications** + Strong experience in campaign design across programmatic media, search, and social media + Experience managing and collaborating with media agencies + Proficiency in interpreting campaign data and performance metrics using tools like Google Analytics, Ads Manager, or similar platforms + Proven track record of driving measurable results (leads, conversions, ROI) through paid media campaigns + Familiarity working in a distributed team experience, while collaborating across verticals to produce exceptional results + Possess an entrepreneurial attitude and a genuine passion for the Web3 space + Proven experience managing digital advertising campaigns with a strong understanding of performance marketing + Deep knowledge of Google Ads, LinkedIn Ads, X Ads, search engine marketing, programmatic advertising, campaign management dashboards, and DSPs + Ability to think both strategically and tactically + Adaptable and open - unafraid to take on new challenges + Curiosity & learning mindset + Drive, self-reliance + Delivery focused - turn abstract concepts into measurable results + Persuasive - skilled in lobbying and driving consensus + A team player, skilled in collaborating with internal stakeholders to achieve shared goals + Pragmatic with a can-do mentality and a growth mindset + Well-organized and effective time manager, methodical in approach **Education & Experience** + Minimum of 5 years of experience in digital paid media campaigns + Experience of Blockchain/Web3 **To Apply** Use the link at the bottom of this page to apply. **Diversity Inclusion & Customer Service Statement** TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way.