Paid Media Specialist; Search + Shopping

Position: Paid Media Specialist (Search + Shopping) We’re looking for a Paid Media Specialist to own the day-to-day execution of our Search, Shopping, and Performance Max (PMax) campaigns across Google and Microsoft Ads. If you enjoy being close to data and understanding what it means, have a deep understanding of the mechanics of Search and Shopping, and want clear ownership over performance, then this role is perfect for you!Primary Responsibilities Execution of Campaign Strategy & OptimizationsOwn the day‑to‑day management of Search & Shopping campaigns across Google and Microsoft Ads.Execute ongoing account optimizations, including (but not limited to) search term mining & negative keyword management, keyword expansion, bid and budget optimizations, Shopping product optimizations, and ad/asset/creative refreshes & testing.Support sitewide discount messaging across Search and Shopping channels.Own the creation/builds of new campaigns and ensure proper campaign structures for optimal performance and scalability.Maintain strong account hygiene through regular QAs.Collaborate with cross‑functional teams (e.g. analytics, creative, merchandising, etc.) as needed.ReportingTranslate campaign data into clear, actionable insights. Share weekly, monthly, and ad‑hoc performance updates & insights with Paid Media Team & leadership.Track and report on channel effectiveness & identify optimization opportunities.Proactively identify & address ad account issues, such as spend anomalies, performance drops, and disapprovals.Track emerging trends (keywords, competitors, industry, etc.) Agency experience a plus.Experience in the Google Ads platform a requirement, Microsoft Ads a plus.Experience working in Google Merchant Center a plus.Proficient in Excel.Experience with product feeds or feed management tools a plus.Experience managing paid strategy for e‑commerce & B2B a plus.Experience managing budgets of $100k/month.Experience with external reporting tools a plus (e.g. Looker, Looker Studio, GA4, Supermetrics, Tableau, etc.

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