Paid Media Specialist (Video/TV/SEM)
Location: On-Site | Tampa, FL Compensation: $80,000 $145,000 (based on experience) + full benefits Company: Elite Insurance Partners (EIP)
Elite Insurance Partners (EIP) is a nationally recognized insurance brokerage and marketing organization, consistently ranked among the Top Workplaces in the U.S. Headquartered in Tampa, Florida, we help families nationwide protect their health, wealth, and future through Medicare, life insurance, and financial solutions. Our marketing team is a core driver of company revenue, operating in a fast-paced, performance-focused environment with significant ad spend and real accountability.
Position Overview
We are seeking a Paid Media Specialist with strong video advertising and media buying experience to help scale and manage our paid media efforts. This role is heavily focused on video advertising across YouTube, CTV/OTT and paid search. This is a hands-on, high-impact role where campaign performance directly affects company revenue. The ideal candidate is experienced, confident, and comfortable owning large budgets and optimization decisions. This is an on-site role working closely with marketing leadership, analytics, and creative teams.
Key Responsibilities
Plan, execute, and optimize large-scale video advertising campaigns across Connected TV (CTV), OTT, Programmatic Video, YouTube etc.Manage and support paid campaigns across Google Ads, Microsoft Ads, Meta, and TikTok.Own campaign performance end-to-end, including pacing, spend efficiency, ROI, and optimization decisionsAnalyze video creative performance, audience targeting, and placements to drive continuous improvementCollaborate with creative teams to guide video messaging, testing, and iterationMonitor campaign performance daily and make confident, independent optimization decisionsAssist with attribution, conversion tracking, reporting, and performance insights for leadershipQualifications
3+ years of hands-on experience in paid media with a strong emphasis on video advertisingDirect experience managing CTV, OTT, Programmatic Video, and YouTube ad campaignsExperience managing paid media across Google Ads, Meta, TikTok, and Microsoft AdsProven experience managing monthly video ad budgets in the tens of thousands or higherStrong understanding of video KPIs, attribution models, and optimization strategiesExperience working in fast-paced, performance-driven environmentsAbility to take ownership of high-impact decisions independentlyPreferred Qualifications
Background in direct-response or lead generation marketingExperience in insurance, healthcare, or other regulated industries (a plus)Bachelor's degree in Marketing, Communications, or related field preferredWhat We Offer
Competitive compensation based on experienceOn-site role at our modern Tampa headquarters401(k) with 3.5% company match after one yearGenerous paid time off and paid holidaysComprehensive medical, dental, vision, life, and disability insuranceOn-site gym, massage chair lounge, and chef-prepared caf mealsCollaborative, high-performance culture with room for growth
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