A company is looking for a Paid Media Strategist to lead and optimize full-funnel paid media campaigns. Key Responsibilities Lead and optimize paid media strategies to support awareness, lead generation, and revenue growth Utilize AI tools and monitor campaign performance to optimize strategies in real time Collaborate with the SEO team to align paid and organic channel efforts Required Qualifications 5+ years of digital advertising experience, including paid search and social media ads Certified in Google Ads and Analytics Experience with AI features in ad platforms Understanding of SEO principles related to paid search Experience in B2B demand generation and longer sales cycles
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