Paid Media Strategist

A company is looking for a Paid Media Strategist to manage and optimize pay-per-click campaigns for clients in the legal sector. Key Responsibilities Assist in the creation and optimization of paid media campaigns across various platforms Conduct keyword research and develop ad copy to support campaign objectives Monitor campaign performance metrics and provide regular reporting and analysis Required Qualifications Bachelor's degree in Marketing, Advertising, Communications, or a related field 2+ years of experience in digital marketing, focusing on paid media in the legal vertical Familiarity with paid media platforms such as Google Ads and Bing Ads Strong analytical skills to interpret data and derive actionable insights Ability to multitask and manage multiple projects simultaneously