Paid Media Strategist

You’ll have the chance to make an impact at scale while being part of a team that truly exists to serve our practices. If you’re excited to use your skills to improve the health and happiness of pets nationwide, we’d love to talk with you. • Fully remote: We fully believe in hiring the best people for the job, regardless of where they live in the US. • Multi-channel specialist: You also have hands-on experience with additional paid channels like Bing Ads and Meta Ads, and are comfortable leading performance management across channels. What You’ll be Doing • Managing paid media for 30+ practices across our clinic partner network • Ensuring the regular and seamless onboarding of practices onto paid media • Measuring and optimizing campaigns to beat internal KPI benchmarks and program goals • Implementing and configuring conversion tracking and attribution across multiple conversion paths for single and multi-location practices • Providing feedback on all stages of our paid media funnels to relevant stakeholders • Contributing to our A/B testing pipeline to brainstorm and help implement a robust testing strategy to ensure we’re maximizing campaign performance • Brainstorming new and innovative ways to target the clients who are most valuable to our practices to drive additional volume • Regularly analyzing campaign performance, identifying potential trends as they occur, and working with stakeholders to encourage positive trends while course-correcting negative trends • Identifying potential pain points / barriers to conversion and brainstorming innovative ways to overcome them • Collecting lead quality feedback from regional marketing leads and distilling into an actionable plan to improve performance • Working closely with our data & analytics team to validate campaign performance data • Preparing weekly / monthly reports and presentations for internal and external stakeholders • Grow to understand macro and micro search demand, seasonality, and business trends, then develop campaigns / strategies to capitalize on them • Collaborate with our regional marketing and operations teams to better understand each practice’s individual needs, and how to leverage paid media to support them