Paid Media Strategist

Our vision is to be recognized as the most valued and respected private growth marketing firm in the worldwith a scalable brand, culture and services. The Paid Media Strategist is responsible for owning the execution, performance, and growth of their cross-channel marketing services within their book of business. They service the most complex, enterprise-level accounts, and are highly regarded for their mastery over Paid Media advertising within the B2B marketing space. • Deep understanding of intent data from multiple platforms & how to integrate into overarching channel strategies • Minimum 3 years of hands-on experience with Paid Media Channels specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts • Experience with complex client org structures (multi-brand, multi-product, long sales cycle) within B2B ecommerce, hybrid, and sales-led organizations • Significant campaign management experience in each of the following additional campaign types: LinkedIn, Performance Max, Bing Ads, and ABM DSPs: Demandbase, 6Sense, Terminus, etc. Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount.