Paid Media Strategist

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. The Paid Media Strategist is responsible for owning the execution, performance, and growth of their cross-channel marketing services within their book of business. They are oriented towards the clients' business success, tying their efforts to the greater business goals, and are able to communicate effectively with Executives. • Deep understanding of intent data from multiple platforms & how to integrate into overarching channel strategies • Minimum 3 years of hands-on experience with Paid Media Channels specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts • Experience with complex client org structures (multi-brand, multi-product, long sales cycle) within B2B ecommerce, hybrid, and sales-led organizations • Significant campaign management experience in each of the following additional campaign types: LinkedIn, Performance Max, Bing Ads, ABM DSPs: Demandbase, 6Sense, Terminus, etc.