Paid Media Strategist

Run high-impact paid media across Google, Meta, YouTube, and OTT. The Paid Media Strategist is a hands-on role responsible for owning the strategy, budget allocation, and performance of multi-channel paid media programs for home services clients. Success is measured by full-funnel performance, revenue impact, and the ability to translate paid media insights into scalable growth strategies. Bachelor’s degree preferred in Digital Technology, Marketing, or a related field.Minimum of 5 years of experience in PPC / paid media, including 3+ years of multi-channel buying (search, social, video, programmatic/OTT).Proven experience managing large advertising budgets and delivering strong ROI/ROAS.In-depth knowledge of PPC platforms, including Google Ads and Microsoft Ads (Bing).Strong analytical skills with the ability to interpret data and provide actionable insights.Relevant certifications preferred: Google Ads, Meta (YouTube and programmatic certifications a plus).Advanced experience with GA4, GTM, conversion tracking, and familiarity with SearchLight and Looker Studio preferred.Experience integrating field service management systems (e.g., ServiceTitan, FieldEdge) into reporting and optimization workflows.Excellent communication and presentation skills. Extended periods of sitting and extensive work at a computer monitor.The ability to communicate effectively, both one-on-one and in group settings, with clients, candidates, management, and coworkers is crucial.Regular use of the telephone and email for communication is essential.Hearing and vision within normal ranges are essential for everyday conversations, receiving ordinary information, and preparing or inspecting documents.It requires good manual dexterity when using standard office equipment (e.g., computers, mobile devices, copiers/scanners).No heavy lifting is expected; exertion of up to 30 lbs.