Paid Media Strategist

Pitt EDGE, the University of Pittsburghs Center for Excellence in Digital Education, is dedicated to advancing the Universitys strategic vision for online, hybrid, and continuing education. The center collaborates closely with academic units to expand access to high-quality education for diverse learner populations and to ensure cohesive, effective online and hybrid learning experiences. The Paid Media Strategist will drive Pitt EDGE's enrollment pipeline through strategic campaign planning, optimization, and budget management across digital advertising platforms. This role is essential for maximizing reach and return on ad spend to generate qualified leads and support the sustainable growth of our workforce-aligned online and graduate programs. Manage paid media budget allocation across channels.

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