Paid Media Strategist

The Ad Strategist is the paid media performance lead for a portfolio of Digital Neighbor clients and a core member of the Client Results team. The person who checks ad spend pacing before their morning coffee, not because someone told you to, but because a budget surprise would keep you up at nightEnergized by the puzzle of turning raw campaign data into a clear story that a non-technical person can relay to a client with confidenceSomeone who sees a dip in CTR or rising CPA and feels a pull to diagnose it immediately rather than waiting for a scheduled reviewComfortable owning your book of accounts fully, making optimization calls without needing someone to approve every bid change or audience tweakThe kind of communicator who delivers bad news constructively, always pairing underperformance with a recommended path forward instead of just flagging the problemNaturally organized across multiple accounts with different budgets, goals, and platform mixes, and you don't need a manager hovering to keep things on trackGenuinely curious about platform changes, algorithm updates, and new ad formats, and you test new features before anyone asks you toMore motivated by client outcomes than campaign vanity metrics. 3+ years of hands-on experience managing paid media campaigns (Google Ads required; Meta Ads strongly preferred)Experience managing ad budgets ranging from $3,000 to $20,000+ per month across multiple clientsExcellent proficiency in Google Ads, including Search, Display, Performance Max, and Google Local Service Ads (LSAs)Solid working knowledge of Meta Ads (campaign setup, audience targeting, creative testing, reporting) and Meta Events ManagerProficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking setupExperience with call tracking and lead attribution tools such as WhatConverts, CallRail, or similarFamiliarity with Go High Level or similar CRM and marketing automation platformsExperience with reporting and analytics tools (Agency Analytics, Google Looker Studio, or similar)Working knowledge of CRO best practices and landing page optimizationProven track record of managing ad spend to plan and delivering measurable results (leads, ROAS, cost per acquisition)Strong written communication skills; ability to distill campaign performance into clear, concise summariesSkilled in using Asana or similar project management platforms to manage workflows and deliverablesPreferred but Not Required Deep understanding of Google Ads (Search, Display, Performance Max, LSAs) including ad targeting, bidding strategies, and campaign optimizationAbility to build a comprehensive Google Ads campaign from the ground up and launch it for successSolid ability to manage Meta Ads campaigns, including audience strategy, creative testing, and performance analysisAbility to conduct a thorough paid media audit and clearly identify what is working, what is not, and what actions will drive improvementUse lead tracking, call tracking, and conversion data to get clarity on attribution and confidently report where leads are coming fromTroubleshoot campaign tracking, attribution, and performance issues across platforms (Google Ads, Meta, TikTok, GTM, WhatConverts, CallRail)Work with landing page teams to improve conversion rate optimization and funnel performanceTranslate complex performance data into a clear, one-paragraph status summary that a non-technical team member can relay to a clientConfidently present underperformance or difficult campaign data constructively, with a recommended path forwardUse automation tools (Zapier or similar) to streamline lead delivery, reporting, and operational workflowsBuild scalable processes and documentation so that campaign management improves over time, not just in the momentStrong time management to prioritize actionable decisions across multiple accounts with varying budgets and goalsProactive and positive with a passion for testing, learning, and improving 80% or higher of PPC accounts trending toward or at client goal each week100% weekly handoff completion rate (one-paragraph status summary delivered to Client Satisfaction team weekly)Ad spend managed exactly to plan each month across all accountsClean lead attribution maintained with confidence across paid and organic for every clientOn-time delivery of all campaign launches, optimizations, and reportingMonthly paid media performance summaries delivered with clear insights and recommendationsPositive internal feedback from Client Satisfaction team and cross-functional team members