Paid Media Strategist

The Role

The Ad Strategist is the paid media performance lead for a portfolio of Digital Neighbor clients and a core member of the Client Results team. This role exists to make sure every paid media dollar a client spends is working toward their stated goal, whether that goal is lead generation, eCommerce revenue, or brand awareness. You will specialize in Meta Ads, Google Ads, and TikTok Ads, with additional platform exposure as client needs require.

Every role at Digital Neighbor feeds one company-wide goal: case studies produced per month. A case study requires a happy client who got results and stayed long enough to measure the outcome. The Ad Strategist owns the "got results" part of that equation. You keep campaigns performing against client goals and hand off clean, clear updates weekly so the Client Satisfaction team can tell the winning story.

APPLY NOW: Visit https://jobs.digitalneighbor.com/ad-strategist to start the application process.

You'd Be a Great Fit If You Were...

The person who checks ad spend pacing before their morning coffee, not because someone told you to, but because a budget surprise would keep you up at nightEnergized by the puzzle of turning raw campaign data into a clear story that a non-technical person can relay to a client with confidenceSomeone who sees a dip in CTR or rising CPA and feels a pull to diagnose it immediately rather than waiting for a scheduled reviewComfortable owning your book of accounts fully, making optimization calls without needing someone to approve every bid change or audience tweakThe kind of communicator who delivers bad news constructively, always pairing underperformance with a recommended path forward instead of just flagging the problemNaturally organized across multiple accounts with different budgets, goals, and platform mixes, and you don't need a manager hovering to keep things on trackGenuinely curious about platform changes, algorithm updates, and new ad formats, and you test new features before anyone asks you toMore motivated by client outcomes than campaign vanity metrics. Impressions are nice, but qualified leads and ROAS are what get you excited

Key Responsibilities

Campaign Management and Optimization

Manage and optimize Google Ads campaigns (Search, Display, Performance Max, LSAs) across all clients in your bookManage and optimize Meta Ads campaigns for applicable clients, including audience segmentation, creative testing, and funnel optimizationManage and optimize TikTok Ads campaigns, including creative strategy, audience targeting, and performance analysisManage campaigns on LinkedIn Ads, YouTube Ads, or other platforms as client needs requireMonitor campaign performance daily and make data-driven adjustments to targeting, bidding, creative, and budget allocationLaunch new campaigns from the ground up, including keyword research, ad copy, audience targeting, and conversion tracking setupWork with landing page teams to improve conversion rate optimization and overall funnel performanceTracking, Attribution, and Automation

Set up and maintain conversion tracking using Google Tag Manager, Google Ads, and Meta Events ManagerManage and analyze call tracking tools (WhatConverts, CallRail, or similar) to ensure accurate lead attributionMaintain clean lead attribution across paid and organic channels so reporting is accurate and defensibleUse Zapier or similar automation tools to streamline lead delivery, CRM handoffs, and reporting workflowsTroubleshoot tracking, attribution, and performance issues across platformsValue Stream Coordination

Deliver a one-paragraph PPC status summary for every client in your book to the Client Satisfaction team weeklyInclude wins, areas of concern, and any context the CSM needs to communicate effectively to the clientCollaborate with the Client Satisfaction team to prepare for client meetings, QBRs, and any paid media questionsCoordinate with the SEO and strategy teams when campaign insights overlap with organic performanceQuality Ownership

Put your stamp of approval on all paid media work for your clients. Your name is on the performance, and it should reflect your standardQA all campaign setups, tracking configurations, and reporting data before they go live or reach the clientFlag risks, anomalies, or underperformance to leadership before they become client-facing problemsReporting, Budget, and Performance Tracking

Maintain accurate, up-to-date campaign data in reporting tools (Agency Analytics, Google Looker Studio, or equivalent)Deliver monthly paid media performance summaries with clear insights, KPIs, and recommended next stepsManage each client's ad spend exactly to plan each month, monitoring pacing and adjusting as needed to avoid overspend or underspendEnsure conversion tracking, GTM tags, call tracking, and attribution are properly configured and maintained for every clientTeam Collaboration

Support junior team members and share knowledge on paid media best practicesProvide feedback to leadership on campaign trends, platform changes, and emerging opportunities

Qualifications

Required

3+ years of hands-on experience managing paid media campaigns (Google Ads required; Meta Ads strongly preferred)Experience managing ad budgets ranging from $3,000 to $20,000+ per month across multiple clientsExcellent proficiency in Google Ads, including Search, Display, Performance Max, and Google Local Service Ads (LSAs)Solid working knowledge of Meta Ads (campaign setup, audience targeting, creative testing, reporting) and Meta Events ManagerProficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking setupExperience with call tracking and lead attribution tools such as WhatConverts, CallRail, or similarFamiliarity with Go High Level or similar CRM and marketing automation platformsExperience with reporting and analytics tools (Agency Analytics, Google Looker Studio, or similar)Working knowledge of CRO best practices and landing page optimizationProven track record of managing ad spend to plan and delivering measurable results (leads, ROAS, cost per acquisition)Strong written communication skills; ability to distill campaign performance into clear, concise summariesSkilled in using Asana or similar project management platforms to manage workflows and deliverablesPreferred but Not Required

Experience with TikTok Ads, LinkedIn Ads, YouTube Ads, or Display Network campaignsFamiliarity with landing page builders such as Unbounce, Instapage, Leadpages, or LovableExperience using Zapier or similar automation tools to streamline lead delivery and reportingProficiency building custom Looker Studio (Data Studio) reporting dashboardsPrevious experience in a digital marketing agency managing multiple clients simultaneouslyKey Skills & Abilities

Deep understanding of Google Ads (Search, Display, Performance Max, LSAs) including ad targeting, bidding strategies, and campaign optimizationAbility to build a comprehensive Google Ads campaign from the ground up and launch it for successSolid ability to manage Meta Ads campaigns, including audience strategy, creative testing, and performance analysisAbility to conduct a thorough paid media audit and clearly identify what is working, what is not, and what actions will drive improvementUse lead tracking, call tracking, and conversion data to get clarity on attribution and confidently report where leads are coming fromTroubleshoot campaign tracking, attribution, and performance issues across platforms (Google Ads, Meta, TikTok, GTM, WhatConverts, CallRail)Work with landing page teams to improve conversion rate optimization and funnel performanceTranslate complex performance data into a clear, one-paragraph status summary that a non-technical team member can relay to a clientConfidently present underperformance or difficult campaign data constructively, with a recommended path forwardUse automation tools (Zapier or similar) to streamline lead delivery, reporting, and operational workflowsBuild scalable processes and documentation so that campaign management improves over time, not just in the momentStrong time management to prioritize actionable decisions across multiple accounts with varying budgets and goalsProactive and positive with a passion for testing, learning, and improving

Success Metrics

80% or higher of PPC accounts trending toward or at client goal each week100% weekly handoff completion rate (one-paragraph status summary delivered to Client Satisfaction team weekly)Ad spend managed exactly to plan each month across all accountsClean lead attribution maintained with confidence across paid and organic for every clientOn-time delivery of all campaign launches, optimizations, and reportingMonthly paid media performance summaries delivered with clear insights and recommendationsPositive internal feedback from Client Satisfaction team and cross-functional team members

Growth Opportunities

Progression into Senior Ad Strategist or Paid Media Director rolesOpportunity to manage larger, higher-budget accountsExpansion into emerging paid channels (programmatic, CTV, audio) as client needs growParticipation in client strategy development and cross-functional initiatives

Our Culture

At Digital Neighbor, our mission is to help our neighbors' businesses thrive through kind, strategic marketing partnerships. We aim to be the most trusted marketing partner, where kindness and expertise fuel sustainable growth.

Our values guide everything we do:

Cultivate Team KindnessCare Deeply for Our NeighborsOwn the OutcomeGrow Through Curiosity

How to Apply

APPLY NOW: Visit https://jobs.digitalneighbor.com/ad-strategist to start the application process.