Paid Media Strategist

Our client is seeking a data-driven digital marketer to help manage and enhance paid advertising efforts across search and emerging digital channels. This role is responsible for executing campaigns, analyzing performance, identifying growth opportunities, and contributing to broader acquisition strategies. The ideal candidate enjoys working with analytics, testing new ideas, and optimizing campaigns to improve business outcomes. What You'll Do Manage day-to-day paid search campaigns across major advertising platforms.Adjust campaign settings, targeting, bids, audiences, and creative assets to maximize performance.Track and evaluate campaign metrics, providing insights and recommendations to improve results.Collaborate with internal teams and external partners to support campaign execution and ongoing optimization.Develop, test, and refine advertising copy and messaging.Stay informed on industry trends, competitor activity, evolving search behavior, and emerging technologies.Explore new customer acquisition opportunities across digital channels, including paid social and other advertising platforms.Monitor brand presence and visibility within traditional and AI-powered search environments.Support budget tracking, vendor invoicing, and campaign reporting.Participate in strategic discussions around audience growth, channel diversification, and marketing innovation.Assist with additional marketing initiatives and special projects as needed.What We're Looking For