About The Role Optimal is looking for a Paid Media Strategist with 2+ years of hands-on experience managing paid search and social media advertising campaigns on Google, Facebook, Amazon and other paid media channels. As a Paid Media Strategist for Optimal, you are responsible for the overall strategy and “delivery” of paid media for your designated clients Who Are We? Essential Functions, Duties, and Responsibilities: • Digital Marketing Strategy – Lead strategy development for your clients that will meet client goals and keep them on the cutting edge of digital marketing. • Manage Advertising Budget – Manage monthly client advertising budgets with media spends of up to seven figures and make informed decisions about the best use of client dollars based on your analysis and industry knowledge. • 1-2 years of hands-on campaign management in Google Ads, Facebook Ads or other digital channels.
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