Paid Media Strategist; Social

The Media Strategist, Paid Social is a hands‑on role focused on executing and optimizing paid social campaigns while contributing to broader media strategy. You’ll work closely with senior strategists to test, learn, and turn performance data into insight—helping brands show up thoughtfully and effectively in social spaces.yond buying and develop a thoughtful, strategy‑first foundation in paid social. Description Paid Media Strategist (Social) We’re looking for a Paid Social Strategist who understands that responsibility and takes pride in the craft. What You’ll Do • Build, manage, and optimize paid social campaigns across platforms like Meta, Tik Tok, Linked In, and other emerging channels as appropriate • Translate media strategy into smart platform execution, including audience setup, creative testing, and budget pacing • Monitor performance daily and proactively optimize toward efficiency, learning, and outcomes • Analyze campaign data and surface insights, trends, and recommendations not just metrics • Partner with strategists and account leads to ensure paid social supports broader channel and business goals • Support reporting and performance storytelling by explain what’s working, what’s not, and why • Stay curious about platform changes, creative trends, and how people actually engage with social content • Assist with onboarding and knowledge‑sharing as the paid social practice continues to grow • Jump in where needed, we operate as a collaborative team, not silos How We Measure Success • Campaigns that are paced correctly, thoughtfully optimized, and well‑documented • Clear communication with strategists and account leads • Strong creative testing discipline and audience insights • Fewer surprises and more proactive recommendations • A consistent bias toward learning and improvement—not chasing hacks or vanity metrics What We’re Looking For • 2+ years of experience managing paid social campaigns in an agency setting • Hands‑on experience with platforms like Meta Ads Manager and Tik Tok Ads (Linked In is a plus), Reddit, Pinterest, and emerging social channels • Comfort analyzing performance data and connecting it back to creative, audience, and placement decisions • Strong working knowledge of Excel and Google Sheets for pacing, analysis, and reporting • Curiosity about how platforms evolve and how algorithms influence delivery • Ability to balance performance goals with brand safety, context, and platform nuance • Platform certifications are a plus, but not required How You Show Up • Detail‑oriented and organized.