Paid Media Strategist (Social)

What You’ll Do • Build, manage, and optimize paid social campaigns across platforms like Meta, TikTok, LinkedIn, and other emerging channels as appropriate • Translate media strategy into smart platform execution, including audience setup, creative testing, and budget pacing • Monitor performance daily and proactively optimize toward efficiency, learning, and outcomes • Analyze campaign data and surface insights, trends, and recommendations not just metrics • Partner with strategists and account leads to ensure paid social supports broader channel and business goals • Support reporting and performance storytelling by helping explain what’s working, what’s not, and why • Stay curious about platform changes, creative trends, and how people actually engage with social content • Assist with onboarding and knowledge-sharing as the paid social practice continues to grow • Jump in where needed, we operate as a collaborative team, not silos What We’re Looking For • 2+ years of experience managing paid social campaigns in an agency setting • Hands-on experience with platforms like Meta Ads Manager and TikTok Ads (LinkedIn is a plus), Reddit, Pinterest, and emerging social channels • Comfort analyzing performance data and connecting it back to creative, audience, and placement decisions • Strong working knowledge of Excel and Google Sheets for pacing, analysis, and reporting • Curiosity about how platforms evolve and how algorithms influence delivery • Ability to balance performance goals with brand safety, context, and platform nuance • Platform certifications are a plus, but not required Benefits include: • Hybrid work environment with 3-Days in our Portland, ME office right on the waterfront, and Monday/Friday optional remote days. If you’re excited by the mechanics of paid social and the responsibility that comes with it, you’ll fit right in. We care about who you are, how you think, and the values you bring to the work.

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