Paid Media Strategy Director

Job Description Responsibilities • Manage all aspects of clients’ paid media accounts including day-to-day client communication, deliverables, monthly reports and all research and strategy efforts pertaining to B2B client engagements • Optimize client accounts to client business objectives including cost per sales qualified lead/customer, ROI/ROAS and/or volume of MQL/Opps/Revenue • Expand client paid media efforts onto new networks, channels and tactics • Coordinate with technical team on the implementation of tracking codes for effective return on investment (ROI) measurement and analysis • Understand & manage the entire client sales lifecycle from impression to closed sale (revenue) • Develop and review monthly and ad hoc client reporting that illustrates performance, progress made, with highlighted next steps and appropriate action plans based on analysis • Maintain good communication with clients and articulate current performance (& reasons behind performance) to both the client & upper management • Responsibly manage an annual investment of digital media expenditure, including meeting weekly and monthly budget goals • Create budget recommendations and projection models that determine allocations within paid media • Maintain expertise of current best practices and strategies in the management of online paid media and emerging digital marketing platforms • Maintain a schedule of regular 1:1 meetings with Account Coordinators ensuring that processes are being followed and that training objectives are being met • Take part in the creation and quality assurance process of all new client strategy documents, including initial strategic recommendations and implementation • Take an active role in determining and implementing key department initiatives, goals and strategies • Provide senior-level support to clients managed by other team members as needed • Write regular blog posts (1-2 per quarter) both on obilityb2b.com and on industry blogs • Contribute to marketing efforts for Obility via case studies and thought leadership • And above all, treat others with respect, maintain a positive attitude, recognize and celebrate the success of your teammates, meet deadlines and follow through on commitments, look for ways to make your co-workers smile and look for opportunities to help us improve processes Desired Experience and Skills • 4+ years of digital marketing experience with a proven track record of B2B lead generation success • At least 2 years working directly with notable B2B clients and B2B company stakeholders, including working with lead generation of long sales cycles • Bachelor's degree in a related field preferred • Strong presentation and communication skills with the ability to present effectively and persuasively to both internal and external audiences • Great attention to detail with a track record of strong analytical skills • Ability to manage multiple clients/assignments in a fast paced environment • Excellent management and motivational skills • Advanced experience with Google Analytics, AdWords, Bing Ads, and AdWords editor • Google Adwords certified • Advanced experience with paid media tools such as SpyFu, KeywordSpy, Google Keyword Planner, etc. and/or CRM reporting and programs (Salesforce, MS Dynamics) • Advanced experience with social media paid platforms (LinkedIn Ads, Twitter, Facebook, etc.) and retargeting platforms • Proficiency in MS Excel, Word, Powerpoint • Advanced experience creating and customizing PPC reporting, including creating pivot tables highlighting PPC performance in Excel • Experience in using AI tools for data analysis and creating new processes • Experience training others in paid media and marketing automation platforms • Experience with management of other team members and building departmental processes