Paid Search Advertising Specialist

Overview:

Join a dynamic team at a leading provider of automated, cloud-based software for financial operations as a Paid Search Advertising Specialist. This is an excellent opportunity for a detail-oriented individual who thrives on data-driven marketing strategies.

*** Candidate must be authorized to work in USA without requiring sponsorship ***

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*** Location: Remote-Hybrid (San Jose, CA) ***

*** Duration: 6+ months ***

Important Items:

Work Arrangement: Hybrid, 3 days per week in office.Job Overview:

As a Paid Search Advertising Specialist, you will play a crucial role in managing and optimizing paid search campaigns aimed at driving lead generation and pipeline growth. Your analytical skills will be key in executing effective campaigns and continuously enhancing performance.

Top Priority Experience:

Expertise in managing search-focused ad portfolios.Familiarity with YouTube advertising and the Google Display Network.Experience with data analysis and reporting to optimize campaign performance.Track record of expanding campaigns into new channels and formats.Ability to support scaling initiatives and testing new strategies.Deep understanding of Google Ads, especially in Search.Strong analytical mindset with a flair for experimentation.Experience in a fast-paced, growth-oriented environment.Expertise in optimizing and scaling campaigns.Preferably B2B experience and complex portfolio management.Key Responsibilities:

Manage Google Ads campaigns across Search, Display, Performance Max, and YouTube.Oversee campaign setup and optimization including strategies for keywords, ad groups, and bidding.Implement A/B testing initiatives and refine ad copy and extensions.Analyze performance data through tools like Google Ads, Salesforce, and Tableau to identify trends.Assist paid media managers by executing campaign tasks and pulling performance data.Maintain campaign budgets to ensure maximum efficiency across paid search channels.Recommend actionable improvements based on report analysis and performance trends.Stay updated with Google Ads advancements and industry trends.Required Qualifications:

3-5 years of experience managing Google Ads and other paid search platforms.In-depth knowledge of Google Ads platform and Editor, including campaign setup and optimization strategies.Strong analytical and quantitative skills, with a data-driven approach.Proficiency in Excel or Google Sheets for data manipulation.Experience with Google Analytics (GA4).Familiarity with landing page optimization and A/B testing for conversions.Ability to juggle multiple priorities in a fast-paced environment.Willingness to contribute to various projects and campaign needs.Preferred Qualifications:

Experience in B2B marketing, especially in the SaaS industry.Background in FinTech or the financial/accounting sectors.Experience with enterprise reporting and BI tools like Tableau.***************************************************************************

If you are an analytical thinker with a passion for advertising and optimization, we would love to connect with you. At our company, we prioritize our employees and provide a supportive environment for growth.

Sam Banga

Lead Technical Recruiter

Company Overview:

Amerit Consulting is quickly growing as a prominent staffing and consulting firm. We specialize in consulting, temporary staffing, and direct hire solutions for both Fortune 500 companies and local organizations. With a workforce of over 2,000 employees across 47 states, we are dedicated to implementing effective solutions that enhance client operations and customer satisfaction.

Amerit Consulting is committed to equal employment opportunities and prohibits discrimination and harassment based on any protected status.