Paid Search Analyst

Job Description

As a Paid Search Analyst, you will play a crucial role in managing and optimizing paid search services and solutions across various platforms such as Google Ads, Bing Ads and others. A successful Paid Search Analyst will effectively manage paid search performance and budget in order to maximize ROI and drive traffic.

Job Responsibilities:

Plan, execute, and optimize paid search campaigns based on client goals and objectivesCollaborate closely with account managers on strategy, provide campaign performance and recommend opportunities for improvement. Maintain performance standards on all assigned accountsMonitor Budget Pacing, Conversion Tracking, and Traffic QualityMonitor and analyze campaign performance such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to identify opportunities for optimization and improvement.Test products to determine propensity to drive positive results.Generate regular reports to track campaign performance and communicate key findings.Stay up to date on the latest industry trends, best practices to ensure our paid search strategies remain cutting-edge and competitive.

Required Qualifications:

Minimum 1-3 years of experience with paid search campaign managementExperience and strong understanding of PPC advertisingExperience using industry tools such as Google Analytics, Google Adwords, SA360, etc.Understand paid media advertising budget management and effective, data-driven ad spend.Ability to analyze data sets and identify trends based on industry KPIs.Ability to work independently and collaboratively in a fast-paced, deadline-driven environment. Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights.Excellent time-management and organizational skillsProficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)

Preferred Qualifications:

Agency experience Experience in automotive, legal and/or medical verticals Bachelor’s degree in Marketing, Business, Data Analytics, ISDS, or equivalent experienceGoogle Certifications (Google Analytics, Google Ads)