Paid Search Analyst

Job Description Job Responsibilities: Maintain performance standards on all assigned accountsMonitor Budget Pacing, Conversion Tracking, and Traffic QualityMonitor and analyze campaign performance such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to identify opportunities for optimization and improvement.Test products to determine propensity to drive positive results.Generate regular reports to track campaign performance and communicate key findings.Stay up to date on the latest industry trends, best practices to ensure our paid search strategies remain cutting-edge and competitive. Required Qualifications: Minimum 1-3 years of experience with paid search campaign managementExperience and strong understanding of PPC advertisingExperience using industry tools such as Google Analytics, Google Adwords, SA360, etc.Understand paid media advertising budget management and effective, data-driven ad spend.Ability to analyze data sets and identify trends based on industry KPIs.Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.