Paid Search Manager

Tree Care Marketing Solutions (TCMS) is an award-winning digital marketing company based in Tucson, AZ that specializes in marketing for tree care companies across North America. We are a premium provider in this space – clients come to us for a comprehensive online marketing solution, including a custom website, in-depth content, PPC, SEO, and best-in-class marketing that’s completely done for them and generates exceptional results. Our clients stay with us for years and many become good friends. We go the extra mile to deliver the best possible outcomes because we really care about their success.

I. Position Overview
Field

Details

Position Title Head of Paid Search

Department Operations

Reports To Head of Operations

Direct Reports Paid Search Support

Employment Type Full-Time

Work Schedule Business hours (9:00 AM – 5:00 PM Arizona Time)

Growth Path Director of Paid Media

II. Position Summary
The Head of Paid Search leads TCMS's paid search marketing efforts, driving client growth and maximizing ROI through strategic campaign management. This role is responsible for developing and executing comprehensive paid search strategies, delivering measurable results, and managing client accounts. The position requires deep expertise in search engine marketing (SEM), a data-driven mindset, strong leadership capabilities, and the ability to build and maintain excellent client relationships.

This role is accountable for delivering results in four key areas:

1. LMA (Lead, Manage, Accountable)
Provide leadership and direction to the paid search function, ensuring team performance and professional development.

Key Responsibilities

Lead, mentor, and develop the Paid Search Support team member(s), fostering a collaborative and high-performance work environment
Set clear expectations, provide regular feedback, and conduct performance evaluations
Provide training and professional development opportunities to build team capabilities
Ensure adequate capacity and resource allocation to meet client deliverables
Establish and maintain quality standards for all paid search work
Communicate team priorities, updates, and challenges to leadership

Success Metrics

Team members have clear goals and receive regular feedback
Professional development plans in place and progressing for all direct reports
Team capacity aligned with client workload requirements
High team engagement and retention

2. Paid Search Strategy
Develop and execute comprehensive paid search strategies that align with client business objectives and drive measurable growth.

Key Responsibilities

Develop customized paid search strategies for each client based on their goals, market, and competitive landscape
Identify and capitalize on new opportunities for growth within the paid search landscape
Stay current on search engine algorithm changes, platform updates, and industry best practices
Evaluate and recommend new tools, technologies, and platforms to improve campaign performance
Collaborate with other teams (SEO, content, client success) to ensure an integrated approach to digital marketing
Ensure all paid search activities comply with platform policies and industry standards

Success Metrics

All clients have documented, current paid search strategies
Strategies reviewed and updated quarterly or as market conditions change
New growth opportunities identified and presented to clients regularly
Successful adoption of new tools and technologies that improve results

3. Paid Search Results
Deliver measurable, high-quality results that demonstrate clear ROI for clients.

Key Responsibilities

Oversee the planning, execution, and optimization of all paid search campaigns across platforms (Google Ads, Bing Ads, Local Service Ads)
Monitor campaign performance and make data-driven adjustments to achieve desired metrics
Analyze campaign performance data to identify trends, insights, and areas for improvement
Manage paid search budgets, ensuring optimal allocation of resources to maximize ROI
Develop and maintain dashboards and reports to communicate performance metrics to stakeholders
Troubleshoot and resolve campaign performance issues promptly

Success Metrics

Client campaigns meeting or exceeding performance targets (leads, conversions, ROAS)
Campaign budgets fully utilized with optimal spend allocation
Performance reports delivered on schedule with actionable insights
Issues identified and resolved within 24-48 hours

4. Account Management
Maintain strong client relationships and ensure client satisfaction with paid search services.

Key Responsibilities

Serve as the primary point of contact for paid search strategy and performance discussions
Proactively communicate campaign performance, recommendations, and updates to clients
Respond to client questions and requests in a timely manner
Collaborate with Client Success Managers to ensure alignment on client goals and expectations
Present performance reviews and strategic recommendations to clients
Identify upsell and cross-sell opportunities based on client needs and performance

Success Metrics

Positive client feedback on paid search services
Client questions and requests addressed within established SLAs
Regular performance reviews conducted with all clients
Client retention rates maintained or improved

IV. Required Qualifications
Education & Experience
Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree a plus). Minimum 5-7 years of experience in paid search marketing with a proven track record of managing successful campaigns. At least 2 years of experience in a leadership or managerial role.

Technical Skills
Skill

Proficiency Level

Google Ads (Search, Display, Performance Max) Expert

Local Service Ads (LSA) Advanced

Bing Ads Advanced

Google Analytics & Google Tag Manager Advanced

Meta Ads Intermediate - Advanced

Reddit Ads Intermediate - Advanced

YouTube Ads Intermediate - Advanced

Lead tracking tools (WhatConverts) Advanced

Data visualization (Google Data Studio, Looker) Advanced

Excel/Google Sheets for data analysis Advanced

Written and verbal English communication Excellent

Strategic Thinking: Develops comprehensive strategies aligned with business objectives; identifies opportunities for growth
Analytical Mindset: Interprets complex data to provide actionable insights; makes data-driven decisions
Leadership: Builds, mentors, and motivates team members; sets clear expectations and holds team accountable
Results Orientation: Focuses on delivering measurable outcomes; takes ownership of campaign performance
Client Focus: Builds strong relationships; understands client needs and delivers value
Attention to Detail: Ensures accuracy in campaign setup, budget management, and reporting
Adaptability: Responds effectively to platform changes, market shifts, and evolving client needs
Communication: Explains complex concepts clearly; keeps stakeholders informed proactively

This is a remote position with the following requirements:

Fast and reliable wired internet connection (minimum 25 Mbps)
Updated computer with quality headset, microphone, and working webcam for video calls
Quiet, private home office free from distractions
Apple OS (iMac or MacBook) preferred

VI. Key Relationships
Role

Purpose

Frequency

Paid Search Support Task delegation, coaching, performance feedback Daily

Head of Operations Capacity planning, resource constraints, process improvements Weekly

Client Success Managers Client alignment, issue resolution, account updates Weekly

Marketing Strategist Integrated campaign planning, strategy alignment As needed

Marketing Data Analyst Performance reporting, data analysis, insights Weekly

Clients Strategy discussions, performance reviews, recommendations Monthly/As needed

This job description reflects the current accountabilities for the Head of Paid Search seat. Responsibilities may evolve as business needs change.

Tree Care Marketing Solutions is an equal-opportunity employer and we value diversity and inclusion. We aim to grow strong, diverse teams built from different nationalities, backgrounds, experiences, identities, abilities, and perspectives, and are committed to building an inclusive, supportive place for you to do the best work of your career.